iO Energy
iO Energy looked to us to create a website that broke down complex energy information into understandable and interactive content that builds trust with their users.
UX design
UI design
We reached out to everyday energy users in Australia to understand more about their thoughts and feelings in regard to energy as a whole and their relationship with it. we uncovered their biggest pain points and misconceptions and worked to elevate them through the design process. We interviewed 45 homeowners and 16 business owners over the course of two weeks to help us build out our understanding of the industry and how the consumer interacts, understands and manages their energy.
Users lack an understanding of the energy market as a whole and the renewable sector in particular. We made it a focus to ensure the information on the iO Energy website helped educate and inform the user.
The main driver for business and residential users and their main goal when choosing a plan is to save money.
Users and business owners are time-poor and struggle to keep track of their energy bills and learn more about the industry.
We looked to create a seamless site for iO Energy whilst ensuring it stayed true to their brand and guidelines. The aim was to provide stylish and functional solutions which we identified as clear Calls to action, Find your plan, Plan comparison, Plan breakdowns, and an iO customer map. We overhauled the overall site layout to ensure information was clear and digestible, whilst aiming to educate the user on iO Energy and the benefits of their renewable energy plans.
Our favourite feature we explored and delivered for iO Energy was the interactive homepage header. Using our research and the use cases of the residential and business users,we were able to come up with two interactive statements that allowed the user to change the statement so it best suited their needs which would then provide the most suitable energy plan.
Knowing price was a driving factor in a user's decision to switch energy companies, we focused on this and created an interactive way for the user to engage with the site and visually see the money they could save by switching to an iO Energy plan.
We explored and delivered concepts for iO Energy's future plans of launching a mobile app. The aim was for the app to allow the user to be able to manage their payments, view transaction history, track energy usage, and house their personal account details.