Pivot
Professionals are time-poor and unsure of the purpose of Indie in assisting with stress management in the workplace, so they are hesitant to advocate this new technology.
Pioneera
Humanising AI to combat workplace burnout.
Launched in 2018, Pioneera is on a mission to create psychologically safe work environments by preventing burnout, boosting productivity, and helping businesses retain staff. They needed their onboarding journey and dashboards reimagined.
Problem breakdown
User trust
Users feel uncomfortable with a product reading their messages and are wary of managers having access to personal information.
AI
There is a lack of faith in how AI can combat and help manage stress in the workplace.
Security
Users don’t know enough about AI and therefore have doubts in the security and the handling of their data.
102 Survey responses
“I worry that this would remove human interaction which is key to employee wellbeing”
“Transparency is number one for us”
“There's no hard data for low motivation, or something like that: people are selective about what they show at work”
23 1-1 Interviews
“There's no hard data for low motivation, or something like that: people are selective about what they show at work”
"I like to put boxes between work and friends, helps me separate work and outside life"
"What if managers abuse that system?"
Personas based from data
We built four personas, 2 x managers 2 x employees in order to help design with the user in mind and ensure we looked to meet the needs of these personas throughout our exploration.
HMW Workshop
Website refresh - Low fidelity wireframes
Website refresh - Hi fidelity
